Practical AI ethics and governance.
Clear, no-hype guidance for leaders building and using AI responsibly — from first principles to real-world compliance.
- Know what you run. An inventory of every AI system in use — including the ones nobody approved.
- Name an owner. One person accountable for AI risk, not a committee that meets quarterly.
- Write the risks down. A one-page register beats a perfect framework that never ships.
- Set the rules. What is allowed, what needs approval, what is off-limits — in plain language.
- Review it monthly. The value is in the habit, not the tool.
Two questions, answered properly.
Most AI writing is either abstract philosophy or a product pitch in a lab coat. These primers are neither.
What is AI ethics?
The principles behind responsible AI, in language you can take into a board meeting: fairness, transparency, accountability, privacy, safety, human agency.
PrimerWhat is AI governance?
How organisations actually manage AI risk and stay accountable — oversight, inventory, risk assessment, policy, and the controls that enforce them.
PrimerGuides & briefings
Working documents on the EU AI Act, shadow AI, risk registers and ISO 42001 — written to be used on Monday morning, not filed away.
6 publishedEthics is the what — the principles. Governance is the how — the policies, processes and controls that make those principles real. Ethics without governance is aspiration; governance without ethics is bureaucracy.
Guides & briefings
Practical resources on AI ethics and governance.
The AI Risk Register: A Starter Template
Practical template to start tracking AI risk today — eight columns, one worked example, and the habit that makes it stick.
AI Governance Briefing: What Changes This Quarter
The practical state of play for 2026 — enforcement, shadow AI, and ISO 42001 — plus five actions worth taking now.
The EU AI Act in Plain English
What the world's first comprehensive AI law means for your organisation — the risk tiers, the timeline, and what to do first.
Shadow AI: The Silent Risk
Why unapproved AI is every leader's problem — and how to bring it into the light without killing the innovation behind it.
Three rules we do not break.
No hype
No breathless futurism, no doom, no vendor talking points. If a claim cannot be acted on, it does not make the page.
Practitioner-first
Written for the person who has to answer the board, brief the regulator, or say no to a team that already bought the tool.
Plain English
Jargon gets defined or deleted. If a page needs a glossary, we wrote it badly — so we wrote the glossary too, just in case.
No hype. No vendor pitch. Just what changed and what to do about it.
Practical insight on AI ethics and governance — regulation, real incidents, and the controls that actually hold up — delivered to your inbox. Free.
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